“Roll out those lazy, hazy, crazy days of summer, those days of soda, and pretzels and beer!” Nat King Cole’s wonderful song from the summer of 1963 summarizes the feelings of all the employees here at Grand Teton Brewing. The weather is warm, the flowers are blooming in our whiskey barrels, and tourists have started to flock to our pub. Although this is the “busy” season for Grand Teton Brewing, employees can be seen with smiles on their faces as they speak about weekend adventures fishing, hiking, mountain biking, kayaking and mountain climbing (to name just a few).
This June we celebrated the one-year anniversary of our new Kettle Brewed Craft Sodas. Grand Teton Brewing has been making award-winning Root Beer for the past 10 years, under the name Old Faithful Root Beer. We also made small batches of Old Faithful Ginger Ale. In January of 2011, we began a 6-month process of testing new recipes for three new sodas and creating a new package design. The result is four sodas sold in attractive 4-pack cases, each soda label a different color: Root Beer (our original recipe), Cream Soda, Mountain Berry, and Black Cherry. Our sodas are made with pure Teton Mountain Spring Water and 100% cane sugar. They are also caffeine free. Mountain Berry is brewed with a unique blend of huckleberries, blueberries and blackberries. Black Cherry is actually a blend of both sweet and sour cherries.
To date, our sodas have been very well received by local retailers and local customers, as well as tourists who visit our pub. Last July (2011) we shipped our first big order to the Associated Food Stores, Inc. warehouse in Salt Lake City. Currently we are selling our soda line in over 100 Associated (Western Family) Stores in Utah, Idaho and Wyoming. You will find our sodas in many retail establishments in our own backyard of Victor and Driggs, Idaho, as well as Jackson, Wyoming. In recent months, our beer distributors in Idaho and Wyoming have also taken on our soda line, selling the sodas in both grocery stores and restaurants in more outlying areas of these states. We continue to sell Old Faithful Root Beer and Old Faithful Ginger Ale in Yellowstone Park General Stores. Store officials feel that the Old Faithful brand provides a nice souvenir for tourists in the park. For 2012 and beyond, our goal is to establish “deep roots” in the states around the brewery, to develop customer loyalty to our brands and to expand our soda line to other states where we ship our beer.
Our sodas are delicious – just ask any one of the employees in the brewery! Plus, they make terrific soda floats on a hot summer day. When you drink a frosted mug of our famous Root Beer, “you’ll wish that summer could always be here.” (Nat King Cole, 1963)